The MyCataract Counselor™ Online Lead Generation Tool

MyCataract Counselor is the first-of-its-kind, interactive, online cataract counseling program that generates high quality leads from your website traffic and/or can be used as a Pay-Per-Click internet marketing campaign. Practices benefit from receiving pre-qualified leads from prospects within their market area that have been pre-educated about cataract surgery and premium service options.

The program is video-based, featuring our Sight Selector™ Online Edition videos to explain surgical and IOL options.

Information captured by the program can include:

• The prospect’s age
• Current refractive error(s)
• Type of glasses they wear
• If they ‘think’ they have a cataract
• The type of IOL they would like to have
• Their email
• Their phone number

MyCataract Counselor guides the prospective patient through 6 steps:
1. What is a cataract?
2. How are cataracts removed?
3. A vision survey
4. How do you want to see after cataract surgery?
5. My results
6. Medicare/Insurance/Financing

Lead Tracking Portal

The MyCataract Counselor reporting and administration portal will allow the person within the practice designated to receive incoming leads and the practice administrator/physician to monitor the ongoing lead generation and the progression of leads from initial contact through scheduling.

With this portal, the leads can be filtered by date and can be categorized in four groups: New Leads (those that have not been contacted), Contacted Leads, Scheduled Leads, and Disqualified Leads (those leads that have been disqualified either for lack of response or phony contact information). Additionally, you can enter what procedures resulted by changing the lead to Procedure Performed.

By utilizing the MyCataract Counselor portal, a practice can easily monitor their return on their Pay-Per-Click investment as they will be able to see at a glance the number of patients they have generated, the number of patients scheduled, and surgeries performed as a result.

Automated Email Follow-Up Service

Leads generated by MyCataract Counselor always include the patient’s name and email along with the results of their vision survey and IOL preference. For those prospects who also provide a phone number, calling them is always recommended as the first attempt to convert them to an in-office consultation. For those leads that only provide their email, PEC has an automated email solution that minimizes staff time by sending out impressive and effective messages over the course of 6 weeks that will keep the prospect engaged and moving towards making an appointment.

Staged Custom Email Messages:

Pay-Per-Click Case Studies

Review our Blog article to learn more about using Pay-Per-Click campaigns to generate cataract leads.

High-Quality Leads:

Every market is different and results vary due to competition for cataract “key words,” population demographics and seasonal influences. However, unlike LASIK, these patients have a more immediate need for your cataract services.

Case #1 Pay-Per-Click:
Small Florida towns averaged 14 high-quality leads per month

Case #2 Pay-Per-Click:
Large Metropolitan City averaged 17.5 high-quality leads per month

MyCataract Counselor Pricing

There are two pricing options – Website Use Only and Pay-Per-Click. Our Automated Email Service is also included at no additional cost for our Pay-Per-Click customers.

*MyCataract Counselor is a video-based interactive tool that requires users to also subscribe to Sight Selector Online.

**Charged directly to your credit card by Google AdWords and managed by PEC’s PPC experts.

User Testimonial